In the simplest definition, digital marketing is promoting the sale of a product or brand through one or more types of electronic media. Digital marketing is distinguished from traditional marketing due to the use of channels and methods to analyze the marketing campaign process and measure the effectiveness of activities in real time. Digital marketing (digital marketing) is rapidly gaining popularity among business owners due to having the highest effectiveness in attracting the attention of customers and simplicity of use, among the existing marketing methods. Regardless of the size of a business, most of them are using this marketing method. Because digital marketing has many advantages, one of the most important of which is the cheapest way to reach millions of audience members in the target market and the possibility of quick and targeted access to your audience. Digital marketers regularly review the marketing process, including what is being viewed, for how long and in what time frame, sales conversion rates, what content is paying off, etc.

Digital media is very pervasive, that's why the consumer or user is able to access the information he needs at any time and place. Digital media is an ever-growing source of entertainment, news, shopping and social interactions, and consumers are not only exposed to your brand and company information, but also from friends, media, relatives, experts and others about the brand. You will hear. The probability that they will believe them is much higher than the probability that they will believe your words. People want a brand they can trust, a company that knows them, communications that are personalized and relevant, and offers them tailored offers.